Designer points out 'huge problem' with ASOS's 'See My Fit' tool - claims she has answer - Mirror Online |
- Designer points out 'huge problem' with ASOS's 'See My Fit' tool - claims she has answer - Mirror Online
- NTAs 2020: Susanna Reid and Holly Willboughy lead glamour - Daily Mail
- ASOS blasted by eagle-eyed shopper over See My Fit tool after spotting huge issue with it - Birmingham Live
| Posted: 28 Jan 2020 02:00 AM PST Multi-million pound fashion retailer ASOS has launched its new 'See My Fit' feature. It allows customers to check out how dresses look on women who are the same size as them using augmented reality (AR). And while a number of people are praising the fashion firm for the launch, one brand doesn't quite agree with it. Sunny Bird, founder of Sunny Bird PR launched Perfect Dress Company online in December. She says it's the first retailer in the UK to promote dresses that are "for real women, on real women, by real women." While she supports the idea of women being able to get a better idea of what a dress will look like, she believes there are a few flaws with ASOS's approach. She told Mirror Online: "As a multi-million dollar company, there are no excuses for them not already doing this.  "They are shooting dresses every day. Using AR is not a real reflection of how a dress fits, hangs, shapes and drapes on a body. "The only way you can do this is by a real photo or video. "At the Perfect Dress Company we feel it's important for you to see dresses on women that are like you so you can really see how our dresses will work for you." And whilst she appreciates that AR is a great step in tackling underrepresentation, she says it isn't a solution. She is concerned it could give women a false representation of themselves, leaving them feeling disappointed when the size they ordered doesn't fit like it does on the computerised model. "I personally do shop at ASOS, I think the major pull for me is the variety they offer. "However I can easily order up over 20 items and I am lucky if one of them fits me the way I thought it would.  "Without a doubt this has upset me in the past and I know from our focus groups I am not the only women has suffered from this and felt this way. "Like myself they have blamed their own bodies. Like it is their bodies' fault they do not fit in the clothes. "I personally believe that fashion should be made to fit women not the other way around." She highlighted the struggles that ASOS has admitted to having in the past with their online returns, where they've even blacklisted serial returners. She said: "That's the main reason women are ordering a large quantity of dresses and returning them; because the dresses do not fit the way they thought they would. "And why don't they fit? Because ASOS haven't advertised them on models that are representative of real women's bodies."  But Sunny and her team are doing things differently. She has spent two years researching what their female customers thought was missing from the fashion industry and found that 78 per cent of women said that ordering online and sizing were their major concerns. Sunny explained: "Our audience told us they were fed up with seeing just the two sizes of women 'normal and plus' modelling clothes for fashion brands as this is only a small section of sizes that represent women out there. "This is backed up by research of 98 per cent of women feeling 'ignored' and not represented by women they see in advertising, TV, runways and generally the fashion industry."  She hopes that women will be able to find a style or fit they like, whether they're heading out on the school run or getting ready for work, and will be able to rely on it for any occasion. Explaining her reason behind the innovative dual-sizing they have adopted, she said: "We understand that women can be curvier on top and smaller on the bottom or vice versa, and also that we can fluctuate between sizes at certain times of the month or within a matter of weeks." The Perfect Dress Company dresses are in the following sizes: 6-8, 8-10, 10-12, 12-14, 14-16, 16-18, 18-20, 20-22. Sunny understands that not everyone has the same shape, and therefore not one size fits all, but modelling clothing on women that show a real size representation is the way forward. But until all online retailers can guarantee the finances and resources to successfully model all of their clothes on real women, using AR is a foot in the right direction. ASOS is unable to comment.  |
| NTAs 2020: Susanna Reid and Holly Willboughy lead glamour - Daily Mail Posted: 28 Jan 2020 10:37 AM PST Stars of the small screen were out in force for the National Television Awards, held at London's 02 Arena on Tuesday. And Holly Willoughby brought the glamour to the star-studded ceremony as she joined the likes of Susanna Reid, Little Mix's Jesy Nelson, Maura Higgins and Molly-Mae Hague on the red carpet. The This Morning presenter, 38, stunned in a pale pink satin ballgown, while Good Morning Britain host Susanna, 49, turned heads in a plunging ruby floor-length dress, which was adorned with thousands of tiny sequins. Holly stole the show as she graced the red carpet in the strapless dress, which had a tailored pink pleated bodice and voluminous tulle skirt. The television presenter, who earlier in the day reflected on her decade of different NTA looks, kept her accessories simple with just silver earrings so as to let her outfit take centre-stage. Susanna, meanwhile, showcased her jaw-dropping cleavage in the figure-hugging dress, which cinched her in at the waist thanks to its silk belt.   Princess: The This Morning presenter, 38, stunned in a pale pink satin ballgown Strutting down the red carpet in silver glittery heels, the presenter sparkled as she gave a broad smile for the cameras. Wearing her brown hair in soft curls, Susanna sported a bronzed tan and striking red lip, which tied her whole outfit together. Jesy Nelson, 28, who won the Factual category with her Odd One Out documentary on cyber-bullying, showed off her jaw-dropping cleavage in a tangerine bustier dress by Suzanne Neville. The stunning bespoke gown in orange satin, had a fitted corset with halterneck detail and a skirt complete with a split and dramatic train. The Little Mix singer hit the red carpet with her boyfriend of one year Chris Hughes, 27, who looked sharp in a three piece suit.   Busty: Jesy Nelson, 28, who won the Factual category for her documentary on cyber-bullying, showed off her jaw-dropping cleavage in a tangerine silk bustier dress  Supportive beau: The Little Mix singer hit the red carpet with her boyfriend of one year Chris Hughes, 27, who looked sharp in a three piece suit   United: Jacqueline and her husband Dan Osborne, 28, made a statement as they attended the ceremony together, after brushing off cheating rumours last month  Our boys: Ant McPartlin and Declan Donnelly, both 44, appeared in high spirits as they hit the red carpet in matching suits Strictly Come Dancing presenter Tess Daly, 50, and Family fortune's Vernon Kay, 45, also put on an united front as they hit the red carpet. Wearing a cut out polka-dot black mesh jumpsuit Tess elongated her tall frame in a bootleg cut, while husband Vernon looked dapper as ever in a classic navy suit. Strictly Come Dancing, presented by Tess and Claudia Winkleman, 48, has been nominated for Best Talent Show alongside Dancing On Ice, Britain's Got Talent and The Voice UK.  Happy couple: Tess and husband Vernon Kay, 45, put on a united display as they made a rare red carpet appearance   Elegant: Laura Whitmore made her red carpet debut as Love Island's new host and looked gorgeous in a black velvet scalloped dress  Having a blast: Eamonn Holmes, Ruth Langsford and Kem Cetinay larked around as they posed for photos Maura Higgins and her boyfriend Curtis Pritchard were among the first to hit the red carpet for the biggest night in the TV calendar. The Love Island star, 29, pulled out all the stops in a sheer purple sequin gown, which came complete with feathered cuffs and a high neckline, while Curtis, 23, looked dapper in a black suit with matching purple pocket handkerchief. Maura, who is currently competing on Dancing On Ice, took a night off from rehearsals to attend the glittering ceremony.   Ethereal: Molly-Mae Hague wowed in a sheer white gown with feathered stole as she headed to the bash with boyfriend Tommy Fury   Wow factor: Maura Higgins and her boyfriend Curtis Pritchard were among the first to hit the red carpet  Lavender girl: Feeling the January chill, Maura wrapped-up in a plush lilac coat as she stopped to pose with fans The Irish beauty put on a dazzling display as she sauntered down the red carpet in the see-through number, which was adorned with thousands of lilac beads. Maura slicked her brunette hair back into a sleek, low ponytail and finished off her show-stopping look with silver drop earrings. Jessica Wright, of TOWIE fame, was also one of the early arrivals. The reality star, 34, flaunted her tanned legs in a black skintight shiny dress with a soaring thigh-high slit. The television personality strutted down the red carpet in sky-high Louboutin heels and amped up the glamour with a bronzed make-up look. Another former TOWIE star was Joey Essex, 29, who brought his girlfriend Lorena Medina, 27, to the annual celebrations.   Catching the eye: Vicky Pattison, 32, slipped into a bridal inspired number which showcased her cleavage   Expecting: Lydia Bright, who is expecting a baby girl next month, cradled her bump in grey pleated mesh dress which had silver detailng  Girls: Denise Van Outen, Kimberley Walsh, Lydia Bright and Kara all posed for a snap   Glorious! Lizzie Cundy caught the eye in a figure-hugging Pia Michi gown adorned with emerald sequins all over   Daring to be different: Megan McKenna, 27, took a walk on the wild side in her tiger striped maxi dress   Glowing: Melanie Sykes showcased her stunning figure in a black satin dress with sparkling gem-encrusted detailing Joey opted for a tailored three-piece suit, while his model girlfriend, whom he met during his stint on Celebrity Ex On The Beach, showed off her figure in an emerald floor-length gown. Gabby Allen hit the red carpet with a plumage of pink feathers. The Love Island star, 26, slipped into a strapless fringed minidress, matching coat and toted a pink YSL handbag. And the Love Island star risked a run-in with Jacqueline Jossa after being accused of having an affair with her husband, Dan Osborne.   Couple: Chloe Madeley and I'm A Celebrity husband James Haskell attended the award show, after the ITV jungle series was nomination for the Bruce Forsyth entertainment award Jacqueline oozed old Hollywood glamour in a strapless black gown with a plunging neckline and mesh panelling. Jacqueline's dress was adorned with a delicate white floral applique across the bust and featured a dramatic sexy thigh slit up the leg. She wore her glossy brunette tresses in tumbling curls, swept back off her face which was highlighted with a perfectly applied coat of make-up.   Posing up a storm: Georgia Harrison, 25, wowed in a red sequin dress, which she teamed with silver heels   Dapper: Olly Murs opted for a daring silk shirt while Tom Jones also opted for an all black ensemble with sequin detailing Leading the soap stars was Maisie Smith, 18, who cut a glam figure in an off-the-shoulder tasselled silver dress, which featured a sweetheart neckline Standing tall in a pair of perspex heels, the screen star wore her voluminous tresses in a sleek blowout with a centre-parting while rounding out her look with a generous application of glam makeup. Shona, 28, wowed in a sleeveless figure-hugging red gown, which featured a bejewelled neckline and a keyhole cutout at the bosom.   Strictly sisters: Oti Mabuse, 29, (L) looked incredible in a plunging glittery green sequin dress, while her sister Motsi (R), 38, stunned in a silver foil minidress   Arriving in style! Georgia Toffolo, who got the tube to the O2, stunned in a mint green and black dress   Glitzy touches: Stacey Solomon opted for quirky hair accessories while Frankie chose to rock some drop earrings With her raven locks styled in a wavy updo, she posed alongside Natalie, 36, who cut a chic figure in a black pantsuit with a lacy top. The National Television Awards is taking place at London's O2 Arena, and is set to be hosted by David Walliams for the first time. In February, Dermot O' Leary announced that he would be stepping down after 10 years presenting the show, having himself taken over from Sir Trevor McDonald.   Standing out from the crowd: Love Island's Olivia Buckland (L) and Dancing On Ice pro skater Vanessa Bauer (R) pulled out all the stops for the red carpet ensembles One of the biggest nights in the TV calendar, stars from a range of shows don their most glamorous looks to attend the lavish ceremony. The most hotly contested category is Drama, which will see Killing Eve, Peaky Blinders, Line Of Duty, Call The Midwife and Casualty go head-to-head for the top prize. Line Of Duty left viewers gripped in the spring when it returned with its fifth series, while Killing Eve has also been praised by fans despite the departure of showrunner Phoebe Waller-Bridge.  Red carpet appearance: Ricky Gervais and Jane Fallon posed for the camera   Fashion maven: Sequin was popular on the red carpet as Anna Friel also wore a sparkly number Gentleman Jack - which was praised by viewers for Suranne Jones' performance as the 19th Century lesbian Anne Lister - has been nominated for Best New Drama against Chernobyl, A Confession, Cleaning Up and The Capture. Chernobyl has also been acclaimed as one of the greatest TV shows in history, and won big at the Golden Globes on Sunday by scooping Best Limited Series or TV Movie. Many of these show's stars are also set to battle it out in Serial Drama Performance, which consists of Cillian Murphy (Peaky Blinders), Idris Elba (Luther), Jodie Comer (Killing Eve), Suranne Jones (Gentleman Jack) and Michael Stevenson (Casualty). Peaky Blinders has continued to be a huge success with its fifth series earning the show's highest ratings ever, and writer Stephen Knight has already confirmed that production is underway for series six. Meanwhile Jodie has already won a slew of awards for her performance as the ruthless assassin Villanelle, and it remains to be seen whether she will add an NTA to her collection. Ant made a triumphant return to screens in January 2019 alongside presenting partner Dec, after he took a hiatus in 2018 following his drink-drive arrest.  The Voice: Olly Murs and Sir Tom Jones posed on the red carpet arm-in-arm It seems the presenting duo are more beloved than ever as they have been nominated for TV Presenter for the 19th year in a row. While the pair are inevitably tipped to win the prize, once again they will have stiff competition from Phillip Schofield, Holly Willoughby, Graham Norton and Bradley Walsh. Among the shows Ant and Dec fronted in 2019 was Britain's Got Talent, which has also been nominated for Talent Show alongside Dancing On Ice, Strictly Come Dancing and The Voice UK. Host David has also been nominated in the Best TV Judge category, and will battle it out with close pal Simon Cowell, as well as Sir Tom Jones (The Voice UK), will.i.am (The Voice UK/ The Voice Kids), and RuPaul (RuPaul's Drag Race UK). In the comedy category, Phoebe Waller-Bridge's lauded comedy Fleabag will go up against Ricky Gervais' After Life, as well as Derry Girls, Sex Education, and former winner Mrs Brown's Boys.  All smiles: The co-stars were all smiles as they posed together on the star-studded red carpet Little Mix star Jesy Nelson was praised by fans and viewers for her documentary on the impact of cyber-bullying, and the BBC Three special has been nominated in the Factual category. The special will compete against Ambulance, Gogglebox, Paul O'Grady: For The Love Of Dogs and Gordon, Gino and Fred: Road Trip. In Serial Drama Performance, Coronation Street's Katie McGlynn has earned her first ever NTA nomination, following her emotional exit scenes in October when Sinead Tinker lost her battle with cancer. She will compete against Danny Dyer (EastEnders), Danny Miller (Emmerdale) and Gregory Finnegan (Hollyoaks). All of the cast members have featured prominently in hard-hitting storylines, as Danny Dyer's Mick Carter has seen his marriage in turmoil as his wife Linda's drinking problems continue to escalate. Danny Miller's Aaron Dingle faced the tragedy of his husband Robert being jailed for life, after he attacked his sister Victoria's rapist Lee in violent scenes. Meanwhile Gregory's James Nightingale was recently unmasked as one of the culprits in Mercedes McQueen's shooting, and he has struggled to hide the guilt around his involvement in the crime.   Couple goals: Love Island's Olivia Buckland attended the event with her husband Alex Bowen   Making their exit! Olivia and Alex were spotted leaving the event hand-in-hand following the ceremony  Practically perfect: The Loose Women cast all opted for the red ensembles for the glittering ceremony While the Big Four soaps will all compete for the Serial Drama Award, for Newcomer the nominees are Jurrell Carter (Nate Robinson in Emmerdale), Peter Ash (Paul Foreman in Coronation Street), Max Bowden (Ben Mitchell in EastEnders) and Imran Adams (Mitchell Deveraux in Hollyoaks). Love Island has been nominated for Challenge Show alongside The Circle, The Apprentice, MasterChef and The Great British Bake Off. Some of the nation's most popular daytime shows are facing off against each other for the Live Magazine Show award. This Morning is up for the gong yet again, having previously won nine years in a row. They will go head-to-head with Loose Women, Good Morning Britain and Sunday Brunch. I'm A Celebrity is nominated for the Bruce Forsyth Entertainment Award along with The Graham Norton Show, The Chase and RuPaul's Drag Race UK.  Lush! The cast of Gavin & Stacey looked pleased as punch following their Impact award win (pictured Ruth Jones, Joanna Page, Matthew Horne, Rob Brydon, Larry Lamb and Alison Steadman)   Glam: Rob, Ruth and Joanna all pulled out the stops to look their best on the night  Winners! The cast achieved the gong following the successful special episode which aired on Christmas Day   What a joker! Host David Walliams larked around with Ant and Dec who claimed the presenters prize for the 19th time  Cheese! Strictly presenters Tess Daly and Claudia Winkleman posed with David in the audience   It's a reunion! The I'm A Celebrity class of 2019 grouped together for a picture inside the awards  Let me take a selfie! Caitlyn gathered round to take a selfie while sat in the audience
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| Posted: 28 Jan 2020 04:51 AM PST A designer has moved to point out a 'huge problem' with ASOS's 'See My Fit' tool. But she claims she has an answer. Up and coming fashion brand Perfect Dress Company has hit out at ASOS for its new 'See My Fit' tool. The firm has taken aim at the online shopping website, which is used by many Brummie fashion lovers, claiming its new feature is being unrepresentative.  Sunny Bird, founder of Sunny Bird PR launched Perfect Dress Company online in December. She says it's the first retailer in the UK to promote dresses that are "for real women, on real women, by real women." She told Mirror Online: "As a multi-million dollar company, there are no excuses for them not already doing this. "They are shooting dresses every day. Using AR is not a real reflection of how a dress fits, hangs, shapes and drapes on a body. "The only way you can do this is by a real photo or video. "At the Perfect Dress Company we feel it's important for you to see dresses on women that are like you so you can really see how our dresses will work for you." "I personally do shop at ASOS, I think the major pull for me is the variety they offer," she added. "However I can easily order up over 20 items and I am lucky if one of them fits me the way I thought it would. "Without a doubt this has upset me in the past and I know from our focus groups I am not the only women has suffered from this and felt this way. "Like myself they have blamed their own bodies. Like it is their bodies' fault they do not fit in the clothes. "I personally believe that fashion should be made to fit women not the other way around."  Video Loading She highlighted the struggles that ASOS has admitted to having in the past with their online returns, where they've even blacklisted serial returners. She said: "That's the main reason women are ordering a large quantity of dresses and returning them; because the dresses do not fit the way they thought they would. "And why don't they fit? Because ASOS haven't advertised them on models that are representative of real women's bodies." But Sunny and her team are doing things differently. She has spent two years researching what their female customers thought was missing from the fashion industry and found that 78 per cent of women said that ordering online and sizing were their major concerns. Sunny explained: "Our audience told us they were fed up with seeing just the two sizes of women 'normal and plus' modelling clothes for fashion brands as this is only a small section of sizes that represent women out there. "This is backed up by research of 98 per cent of women feeling 'ignored' and not represented by women they see in advertising, TV, runways and generally the fashion industry." She hopes that women will be able to find a style or fit they like, whether they're heading out on the school run or getting ready for work, and will be able to rely on it for any occasion. Explaining her reason behind the innovative dual-sizing they have adopted, she said: "We understand that women can be curvier on top and smaller on the bottom or vice versa, and also that we can fluctuate between sizes at certain times of the month or within a matter of weeks." The Perfect Dress Company dresses are in the following sizes: 6-8, 8-10, 10-12, 12-14, 14-16, 16-18, 18-20, 20-22.  |
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