Thursday, Kanye West arranged for members of the media and select DJs to fly by private jet to Wyoming for a listening party - with the great and good of the music world turning out to support the previously-troubled star.
Social media snaps showed wife Kim Kardashian and a host of celebrities, including Jonah Hill and Chris Rock, joining in the fun at a ranch outside of Jackson Hole with campfires and s'mores on hand for the VIPs.
A huge tent was erected on the green fields surrounded by mountains in the secluded location. There were picnic tables and log seats as well as horses.
And naturally there was merchandise including baseball caps and t-shirts memorializing the event.
The rapper, 40, has been in Wyoming working on the album, his eighth, for weeks along with several collaborators including Travis Scott, Drake, Migos and Big Sean.
Kim took to Twitter during the party to reveal the secret behind her husband's pared-back album art, penning: Kanye shot the album cover on his iPhone on the way to the album listening party... On our way! #YE'.
Attending the party alongside Kanye and his beloved wife were Jonah Hill and Chris Rock were among the celebrities at the party.
On hand, too, were rappers 2 Chainz, Ty Dolla Sign, Pusha T, Desiigner and Teyana Taylor.
Special merchandise: The clothing had the state name emblazoned across the front in bright green lettering along with images of the mountains
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